Fresh off of Synthesia’s Series E announcement, this social media campaign went straight to the company’s employees - “Synthesians” - to ask them about their roles, what it’s like working in the UK’s fastest growing tech startup, and what Synthesia’s growth means to them.

I collected some of Synthesia’s best speakers from around the company for an afternoon shoot; we interviewed ten employees over a few hours. Questions ranged from “Do you think AI will take over the world?” to “How do you explain your role [and Synthesia] to your grandparents?”. We captured over two hours worth of usable content for different SoMe assets, across both long and short formats. Final videos were prepared for LinkedIn, Instagram, and TikTok; ranging from more UGC-style edits to traditional long-form promo.

These assets directly supported Synthesia’s Series E launch while also pushing new hiring initiatives across the company.