I was hired at Synthesia to help further develop the company’s UGC social-experiment, @AIExplainsAI. At the height of the channel, we reached 800K followers with a strong follower base across the USA and Europe. I was responsible for creating up to x3 videos a week about AI tools, technologies, and trends, using Synthesia’s AI avatars as presenters for the content.

The TikTok channel went out of “stealth” in early 2024 and formally transitioned to a company page. Over the two years I actively produced content for the channel, I achieved over 10.7M views with my “Existential AI Podcast” going on to inspire an SNL sketch in January 2025. I moved away from producing TikToks for Synthesia in January 2025 to focus on the company’s high-end video output - eventually moving from a Video Editor to Video Producer in January 2026.