JENSEN HUANG x SYNTHESIA
Social media material for Jensen Huang’s [CEO of NVIDIA] visit to the UK, meeting Synthesia CEO Victor Ripbarbelli and COO Steffen Tjerrild (both co-founders) to congratulate them on their successes.
Released: October 2025
PRODUCERS JOSEPH MCCORMICK, KYLE ODEFEY
EDITOR KYLE ODEFEY
COMPANY SYNTHESIA x NVIDIA
Producer’s notes…
A collaboration 36 hours in the making. Synthesia was one of three other UK startups who got the chance to meet and chat with NVIDIA CEO Jensen Huang for an in-depth discussion on the state of the AI industry. This meeting was no accident - a cohesive part of Jensen’s landmark visit to the UK in October 2025 to strengthen NVIDIA’s ties to the UK AI industries.
Jensen’s social team quickly reached out to us with less than 24 hours until shoot time to collaborate. We arrived with our co-founders and shot the entirety of a 30-minute conversation between Synthesia’s co-founders and the tech giant. An hour after capture (4PM), I was tasked with quickly assembling and editing a series of short promo clips to use across our social media, all to be delivered before the next day at 10AM. I produced seven social media clips (one shown above), which were distributed across LinkedIn, Instagram, and TikTok, reaching over 3.5M impressions across Synthesia’s social channels. My own LinkedIn post about the shoot was a personal best; over 37K impressions and 250+ likes.
