Alex and Lauren first approached me in spring 2025 to help build out their social media channels with more engaging, high-end video content - we previously collaborated through Synthesia and they were eager to work together more regularly. Alex’s massively popular AI newsletter, The Signal, is a source of truth for business tech across Europe and the Americas - transforming that voice to executive-level interviews and conference recaps was crucial in shaping Alex’s voice outside of the newsletter and on socials.

Outside of editing for both LinkedIn and Instagram, I’ve helped advise The Signal team on best shooting practices, lighting and gear tips, and general social media practices to help boost engagement across all platforms.